And his CPC has increased of course because the general fluctuation of the FB ads platform). At this stage he’s spending around $3,000/month on ads, but making back around $20,000. (Today he’s spending a lot more on advertising, but earning a net positive ROI. he is very active on there – responding to comments and messages), these people who started off as passive observers turned into die hard fans. And because his music is great and his Instagram is engaging (i.e. Spending about $10 a day, he was pulling in around 500 new fans per day. They came pouring into his world and eventually he was getting fans to click his ads at around $.02 per click – putting every marketing expert to shame. Specifically, he mastered the Facebook Business and Ads Manager and ran all different kinds of video ads targeting fans of similar artists. He utilized direct marketing strategies on Facebook and Instagram to find his audience and get them into his world.

His music focuses on mental health awareness. He showed me his Instagram inbox which is flooded with fans telling him how his music saved their lives.

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